A Lifestyle blog based in Sonoma County, in the heart of Wine Country. Amber is an outspoken voice for local activism, local wine tourism, and more.

San Francisco Chic Fashion Week Review

Runway with VIP seating

Last Saturday night I attended the Chic Week Fashion Show at the Design Center in San Francisco (not to be confused with San Francisco Fashion Week). There was an incredible line up 15 designers (the online site had said there would be 12). While the runway was impressive, I must say that I was not without my qualms. To be fair, I broke it down into the pro's and con's from my point of view:

  • 40 ft runway, well lit, and wide enough to hold 3 models walking side by side. Very nice!
  • They had a beautiful array of models - a great racial mixture, which reflected San Francisco very well.
  • Excellent DJ for the show, good quality of music
  • Good turn out! 
  • There were some beautiful designs 
  • Great menswear
  • There two options for tickets: VIP ($75 at a pop) and "General" ($40). The VIP's got red carpet entrance, floor seating, goody bags, food,  and drinks. General tickets got seating more than 100 ft above the runway - and if they didn't want to peer through bars the entire show, they had to stand. When I first arrived I was asked "Where's your VIP bracelet?" When I responded that I didn't have one I was told "Then you go that way." So, I would like to say I still paid more than half of a VIP ticket. And, next time, please treat everyone with the same respect.
  • I had to ask 4 different people for a list of designers and for a purchase sheet. The first 3 had no idea what either one was, and the 4th told me that there were no such items for the event. She then demanded to know who I worked for. Which brings me to...
  • "What's a blogger?"
  • Believe it or not, but this show to too long. With 15 designers and ALL collections having more than 17 looks, this show went over 2.5 hours. The fashion show had an intermission. I can't believe that this is in the "cons" list. But it's true. 
  • With no list of the 15 featured designers, you had to watch the screen and jot down the name if you liked something. And then "Find the designer after the show and talk to them if you want to buy something." How am I supposed to remember a face after a 2.5 hour show?!
  • I applied for a press pass and never heard back. I watched the press seating, and half didn't have or use cameras.
  • They held a contest on their facebook page, promising to follow up and award two free tickets. They never followed up.

Overall, it was a fun experience getting to see all of the designs - although I did get tired of standing. A good portion of the designs were fun (though the kid fashion show was a bit random). Would I attend again? No.I don't appreciate paying $40 and still being stuck up in nosebleed seating.
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A Mused Blog | A Northern California Sonoma County Blog